How Prakash Got Visibility Into Secondary Sales

The problem

Four systems, one version of the truth missing.

Dealer orders arrived by phone and WhatsApp. Scheme claims were argued over quarterly with no shared record. Because sell-out was invisible, production and purchasing were planned on guesswork and the business regularly held the wrong stock.

The solution

One data model, activated a module at a time.

Core with CRM Pro, field sales and the dealer portal let dealers place orders against their own credit limits, file claims with evidence, and report secondary sales. Field reps capture beat-plan visits offline with geo-verification.

Alok Prakash

Proprietor, Prakash Distributors

For twenty years I knew what I sold to dealers and nothing about what they sold on. Seeing sell-out changed what we buy and how much.

The result

Less reconciliation, faster decisions.

Secondary sales visibility now covers most of the network, which has materially improved purchase planning. Scheme claim disputes have largely stopped because both sides work from the same record.

Mohan Verma

Sales Head, Prakash Distributors

Beat plans stopped being a formality once visits were geo-verified. Coverage went up without adding a single rep.